Located on the Pacific coast that is aptly named "The Coast of the Sun", the resort of Ixtapa and the town of Zihuatanejo is the third most visited area of Mexico. Located in the northwestern region of the State of Guerrero, this destination provides the opportunity to visit two unique locations in just one trip. Cited as being, "Twice as Pleasing", visitors benefit from the modern amenities and conveniences of Ixtapa and the traditional town feel of Zihuatanejo. This area is especially appealing to sports fishermen, as Zihuatanejo has spent most of its history as a sleeping fishing town.